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What is Search Engine Optimization SEO? - Optimizely. Optimizely Logo.
Only 2-3 of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business. Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page SERP than their competitors. This is where SEO comes in. How SEO works. Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank.: Links - Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites that are of poor quality.
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Search Engine Optimization - Learn to Optimize for SEO.
SEO is your chance to get in front of potential customers at any stage of their customer journey. Is your site optimized for search? Get a free SEO audit with the LOCALiQ website grader. Types of SEO. Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types of SEO are on-page, off-page, and technical SEO.: On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO. Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs. Technical SEO: Improving your sites overall performance on search engines. Site security SSL certificates UX, and structure are key here. The above three types of SEO are used for websites and blogs, but they also apply to three subtypes of SEO.: Local SEO: Getting your business to rank as high as possible in Google Maps and on the local results of the SERP.
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Beginner's' Guide to SEO plus FREE quick start checklist - Moz. Moz logo. Menu open. Menu close. Search. Moz logo.
Try Moz Pro Free. Free SEO Tools. Get top competitive SEO metrics like DA, top pages and more. Find traffic-driving keywords with our 1.25 billion keyword index. Explore over 40 trillion links for powerful backlink data. Uncover valuable insights on your organic search competitors. See top SEO metrics for free as you browse the web. More Free SEO Tools. Explore all the free SEO tools Moz has to offer. Moz Academy Free Access to '30' Days of SEO'' with Moz Pro. Learn SEO now. Beginner's' Guide to SEO. The 1 most popular introduction to SEO, trusted by millions. SEO Learning Center. Broaden your knowledge with SEO resources for all skill levels. Learn modern SEO best practices from industry experts. Step-by-step guides to search success from the authority on SEO. Upskill and get certified with on-demand courses certifications. Insights discussions from an SEO community of 500,000. SEO Industry Report The Impact of Local Business Reviews. Small Business Solutions. Uncover insights to make smarter marketing decisions in less time. Earn keep valuable clients with unparalleled data insights. Gain a competitive edge in the ever-changing world of search.
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